How can Hotels Generate More Revenue from Customer Loyalty – Part II

In the first part of this blog post, we have read about interesting ways to cash on customer loyalty. Click here if you have missed the post. Every hotel or travel business is dependent on its customers for churning revenue. While hoteliers must be already thinking along these lines, but we can’t ignore the fact…

How can Hotels Generate More Revenue from Customer Loyalty – Part I

Image Credit: ExpertBeacon What is the key opportunity in the hospitality industry that can help your hotel generate more revenue in 2016? It is customer loyalty. Industry trends demonstrate that it is easier to convert current customers than to look out for new ones. In the online space today, where ad impressions, clicks and conversions…

Create a new chapter in the relationship between Your Hotel & Guests with Chat Tools

This is a guest blog by our valued partner – GuestCentric. Did you know increasing your customer satisfaction and decreasing your cancellation ratio is not that tough as it may sound so? We all know that guest satisfaction and word-of-mouth are the keys to increase sales and drive success. We also know that many guests book a…

Effective Ways to Measure & Generate Demand – Part V

Over the last several weeks of the blog series Effective Ways to Measure & Generate Demand, we discussed the following steps in creating an efficient, effective and long-term demand generation strategy; Understand your Product, Customer(s), and Value Proposition Demand generation within the OTA segment Demand generation within the Online Discount segment Demand generation by Building…

Effective Ways to Measure & Generate Demand – Part IV

Over the last three weeks of the blog series “Effective Ways to Measure & Generate Demand“, we discussed the first steps in creating an efficient, effective and long-term demand generation strategy as well as demand generation within the OTA and Online Discount (Flash/Private sale) segments. I hope you have enjoyed the posts so far. In part…

Parity Performance April 2016. Where does your city stand? – Middle East

The degree of rate parity observed for Middle East hotels between their brand websites and the OTAs show variation by location in the April 2016 report. Muscat, Riyadh and Abu Dhabi maintained 100% parity in the 3-star hotel category, while Cairo and Sharjah emerged as clear parity practicing cities in the 4-star and 5-star categories,…